Here is your on-page SEO checklist, organized into distinct categories:
- Crawling:
- Ensure that search engines can crawl your site without restrictions.
- Use tools like Google Search Console to check for crawl errors.
- Indexing:
- Verify that your important pages are indexed by search engines.
- Use the “site:” operator in search engines to check for indexed pages.
- Sitemap:
- Create and submit an XML sitemap to search engines.
- Ensure the sitemap is updated automatically or regularly.
- Mobile Friendliness:
- Verify that your site is responsive and works well on mobile devices.
- Test mobile usability using tools like Google’s Mobile-Friendly Test.
- Canonical Checkup:
- Implement canonical tags to prevent duplicate content issues.
- Ensure each page has a proper canonical URL pointing to the preferred version.
- URL Checkup:
- Use clean, descriptive URLs with relevant keywords.
- Avoid lengthy and complex URL structures.
- Meta Data Checkup:
- Ensure each page has a unique and optimized title tag.
- Write compelling and keyword-rich meta descriptions for each page.
- Header Tags Checkup:
- Use H1 tags for the main page title and H2/H3 tags for subheadings.
- Include relevant keywords naturally in header tags.
- Content:
- Optimize content with relevant keywords and phrases.
- Ensure content is engaging, informative, and provides value to readers.
- Images Checkup:
- Optimize image file names and alt text with relevant keywords.
- Compress images to improve page load speed.
- Internal Linking Checkup:
- Use internal links to connect related content and improve site navigation.
- Ensure anchor text is descriptive and relevant.
- Schema Data:
- Implement structured data (schema markup) to enhance search engine understanding.
- Use schema for products, reviews, events, and other relevant content.
- Page Speed Checkup:
- Test and optimize page load speed using tools like Google PageSpeed Insights.
- Improve speed through caching, image optimization, and minifying code.
This checklist will help you ensure that all critical aspects of on-page SEO are covered for better search engine rankings and user experience.