Featured snippets are search engine results that appear at the top of the page, providing users with direct answers to their queries. They display concise, relevant information in formats like summaries, lists, or tables, aiming to deliver quick answers without needing to click through to a website.
Steps to get featured in Google’s snippets
To get your webpage content featured in these snippets, follow these steps:
Step 1: Prepare a List of Targeted Keywords: Begin by listing the keywords you aim to rank for. Use tools like SEMrush’s Keyword Magic Tool to identify how many of these keywords already have featured snippets associated with competitors.
Step 2: Analyze Competitor Content: Review the content of competitors who rank for the featured snippets of your targeted keywords. Pay attention to their writing style, content structure, and optimization techniques.
Step 3: Optimize Your Content: Incorporate your targeted keywords into headings and subheadings throughout your content. Ensure the keywords are used naturally and effectively.
Step 4: Use Tables: Google favors well-organized content. Incorporate tables where relevant to present information clearly and concisely.
Step 5: Craft a 50-Word Summary: Place a brief summary at the top of the page. This summary should be relevant, concise, and include your targeted keywords without using first-person style means not direct. Aim to cover all key points in this summary.
Step 6: Write Unique Meta Descriptions: Create a meta description that is unique and relevant to the content. Ensure it differs from the 50-word summary and provides a compelling reason for users to click through.
Step 6: Use Structured Data Markup: Implement structured data (schema markup) to help search engines understand your content better and potentially increase your chances of being featured.
Step 7: Provide Clear Answers: Featured snippets often answer specific questions. Ensure your content addresses common queries related to your keywords with clear and direct responses.
Step 8: Keep Content Concise and Relevant: Maintain brevity while providing valuable information. Clear, concise content is more likely to be selected as a featured snippet.
By following these steps and continuously monitoring and refining your content, you increase your chances of ranking in featured snippets, improving your visibility and driving more traffic to your site.