Although there are no websites ranking for high-traffic keywords, there are plenty of other sources out there that are already doing the job. These websites have built authority and trust over time so search engines naturally rank them higher. But a new website doesn’t have the same level of authority and trust, so it’s not possible to rank instantly. You’ll need to go through the entire ranking process to achieve a higher position among these established websites.
Remember Google's aim is to deliver satisfactory answers to users, regardless of the sources.
How to Rank New Site for high-traffic keywords with no competition?
So what if there’s no website ranking for high-traffic keywords? There are other existing sources of information out there such as wikipedia, forums, news articles, YouTube videos and social media posts that are already doing the job.
These platforms often have higher domain authority and a longer track record, fulfilling the user’s intent right away and offering diverse content formats like articles, videos, or community discussions, making them more likely to rank well for competitive keywords.
A new website doesn’t have the same level of authority and trust, so it’s not possible to rank instantly. You’ll need to go through the entire ranking process which includes creating genuine, insightful user centric content, building high quality backlinks, leveraging social media, influencer outreach, guest posting, improving website speed, structure, security and overall user experience, to achieve a higher position among these established websites.
Remember, search engines are always evolving. Their aim is to deliver satisfactory answers to users by prioritizing content that consistently proves to be reliable and valuable, whether it comes from a website or any other platform.
For a new website to break through, it really needs to bring something unique or a fresh perspective to the table.